pcandtechauthority.com.au Mar 2015
book on how to turn your idea into a storming success on youtube
http://tinyurl.com/nb4sjsl
Below explains how YouTube channels make their money
1. Monetisation thru AdSense programme
2. Temptation tominimise the ad formats for new channels but YouTube has algorithms to reduce ads if viewers click them off.
Different formats
1. Standard In-stream - non-skippable format. must watch advert in full before video will play. 70% play all way through. You are likely to make more money.
2. Trueview In-stream. Skippable after 5 seconds.
20-50% of viewers watch the whole ad. Your channel is paid if someone watches whole ad o 30 seconds of a longer ad.
3. Invideo Overlay
At bottom of video. Can be closed. Earn money on a cost-per-clic basis. Least valuable of all ad formats. Advertisers interested in people visiting their site will pay good money for per-click basis for some topics.
4. Display Units
show on the YouTube holding page not on video itself. Standard clickable banner ads.
Poor response from users. Little revenue.
5. Trueview In-display
companies make their own videos on YouTube. these link to other video content on YouTube.Generate good revenue.
6. Product placement
Good evenue for established channels. Prominent placement for a product in your video. Company that wants to place their product inyourchnnel. E.g. Jenna Marbles (13 million subscribers.Bella Beachwear swim wear in the video.
7. Tracking your earnings
YouTube Analytics. ---> Estimated Earnings report for content, channel and each individual video
8.Channel performance
3 blocks. Total estimated earnings; ad earnings and transaction earnings. Only first 2 will be applicable unless you supply rental content.
8. Estimated Earnings
Graph. daily, weekly, monthly
9. Big Earners
Top 10 best performing videos on your channel. Individual video or use search box to find more. Whole playlist performance. "Estimated monetised playbacks" tab is onlyestimated earnings. Goto downloadable earnings reports in the Reports Tab of YT Analytics e.g the Performance Reports section - previous month earnings.
10. Analytics
Full set of analytics, need to download the report. Performance of everything on your channel, individual kinds of ad available to you. Filter your earnings toknow whether your revenue comes from YT viewers or embedded content elsewhere o the web.
The reports are a goldmine of info for larger channels. For you, estimated earnings best place to go.
FOUR WAYS TO KEEP YOUR AUDIENCE WATCHING
1. Use playlists
Imagine you curate a set of videos. When you put one video in the playlist, imagine yourself as a viewer. What would you be interested in the next video?
2. Keep viewers in suspense
Not only compelling content but give verbal prompts e.g. "later in the programme, we tell you how?" "Find out what happens after the break"
3. Programme your content
Create a regular schedule. Let people know in advance certain things at certain times.Build expectations. Think of your contents as episodes rather than one-offs. "The box-set effect" where viewers watch one video to the next.
4. Link with annotations
Added after uploaded he video. Used to link to any poiint in the vieo, back to your website or - most importanly - to anyother video or playlist on YT.
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