PC Tech & Authority Issue 205 Dec 2014
WHY THE CLOUD?
DOCUMENTS, SPREADSHEETS AND PRESENTATIONS
GOOGLE DRIVE best option for free business use. A combination of Microsoft's OneDrive and Office Online may be alternative to store files in the cloud only. 15G free
WEBSITE DEVELOPMENT - WordPress has the best content-management system if you create your own website
FREE IMAGES AND HOW TO EDIT THEM - Canva is a free tool for creating superb graphics for use in social media campaigns
1. Decide whether just use cloud for document sharing only.
2. Sign up with cloud provider.
3. Organise your documents. If more than 15GB, spread files among trusted staff member. Customer data may not want to store in the cloud.
4. 15G/user. Share folders.
5. Get backed up on your old PC. Set up a routine to bacfk up contents of desktop folder daily
.
Train staff. Search for "Google Drive tutorial" on YouTube.
.
Saturday, October 31, 2015
How to organise your work and life - online to-do lists and apps
Oct 31, 2015
PC Tech & Authority Issue 205 Dec 2014
Online to-do lists advantages:
1. Being searchable. - keywords, people's names
2. Gives you structure. Allow you to set priorities and deadlines to tasks. What's important and what m b done immediately, done next month, no fixed dealine, isn't important and m b crossed off
3. All have iOS and Android apps. Todoist has Windows 8 app
4. Tie in with google or facebook, no need to remember another password.
TOP 5 ONLINE TO-DO LISTS
1. TODOIST ease of use and advanced features. Press Q to add new task. many keyboard shortcuts. US$31/year for Premium feature if you click too many buttons reasonable. Windows 8 app for offline usage.
2. TOODLEDO choice as it has big support community. Author of article uses this app.
3. REMEMBER THE MILK dated interface large user base
4. ANY.DO. Simple to use
5. WUNDERLIST simple task manager that looks great too. Need to drag task to folders not drop down menus.
HOW TO BECOME ORGANISED
1. Set up an account
2. Capture all nagging tasks you have to do on pieces of paper. Go thru email, daybook, diary, voicemail, projects and associate tasks. At least one hour to do this.
3. Group together PROJECTS from pieces of paper.
4. Type in those tasks.
5. Don't put in false deadlines if there is none. Toodldo is good as it leaves this to the author.
In this way, you have A STRUCTURE OR ORDER OF projects you're are working on, no. of tasks associated with each one, good ideas of deadlines approaching
EMAIL is communication, NOT a to-do list.
Avoid reading email twice or more. Paralle to this task, clear your inbox. Create a folder "zArchive" and move all your existing inbox and subfolders there. "zArchive" forces folder to sit at bottom of your list.
Now create 4 folders; ACTION, WAITING, PERSONAL, WORK
Also ORGANISATIONS YOU WORK WITH.
1. If you can respond to an email in 2 minutes, do so.
2. Delete emails unless it contains valuable reference info
3. If it requires more time than 2 minutes, move it to ACTION folder for reference or turn it into an action on your online to-do list.
4. The key is to avoid looking at emails twice unless necessary.
BACK TO PAPER IF YOU LIKE
Now you have a clear inbox, a list of projects you are working on, an idea of the most important tasks to complete, you must set up all your devices (mobile, tablets etc) to synchronise, so that you can add tasks - mark them as completed - wherever you are.
Author creates a DAILY lists each morning from the "master" list on Toodledo, based on most urgent tasks he has been avoiding. Cross out the tasks done at the end of the day.
There will be good and bad days or weeks. You can always reset the process and start fresh.
PC Tech & Authority Issue 205 Dec 2014
Online to-do lists advantages:
1. Being searchable. - keywords, people's names
2. Gives you structure. Allow you to set priorities and deadlines to tasks. What's important and what m b done immediately, done next month, no fixed dealine, isn't important and m b crossed off
3. All have iOS and Android apps. Todoist has Windows 8 app
4. Tie in with google or facebook, no need to remember another password.
TOP 5 ONLINE TO-DO LISTS
1. TODOIST ease of use and advanced features. Press Q to add new task. many keyboard shortcuts. US$31/year for Premium feature if you click too many buttons reasonable. Windows 8 app for offline usage.
2. TOODLEDO choice as it has big support community. Author of article uses this app.
3. REMEMBER THE MILK dated interface large user base
4. ANY.DO. Simple to use
5. WUNDERLIST simple task manager that looks great too. Need to drag task to folders not drop down menus.
HOW TO BECOME ORGANISED
1. Set up an account
2. Capture all nagging tasks you have to do on pieces of paper. Go thru email, daybook, diary, voicemail, projects and associate tasks. At least one hour to do this.
3. Group together PROJECTS from pieces of paper.
4. Type in those tasks.
5. Don't put in false deadlines if there is none. Toodldo is good as it leaves this to the author.
In this way, you have A STRUCTURE OR ORDER OF projects you're are working on, no. of tasks associated with each one, good ideas of deadlines approaching
EMAIL is communication, NOT a to-do list.
Avoid reading email twice or more. Paralle to this task, clear your inbox. Create a folder "zArchive" and move all your existing inbox and subfolders there. "zArchive" forces folder to sit at bottom of your list.
Now create 4 folders; ACTION, WAITING, PERSONAL, WORK
Also ORGANISATIONS YOU WORK WITH.
1. If you can respond to an email in 2 minutes, do so.
2. Delete emails unless it contains valuable reference info
3. If it requires more time than 2 minutes, move it to ACTION folder for reference or turn it into an action on your online to-do list.
4. The key is to avoid looking at emails twice unless necessary.
BACK TO PAPER IF YOU LIKE
Now you have a clear inbox, a list of projects you are working on, an idea of the most important tasks to complete, you must set up all your devices (mobile, tablets etc) to synchronise, so that you can add tasks - mark them as completed - wherever you are.
Author creates a DAILY lists each morning from the "master" list on Toodledo, based on most urgent tasks he has been avoiding. Cross out the tasks done at the end of the day.
There will be good and bad days or weeks. You can always reset the process and start fresh.
Thursday, October 22, 2015
How to make your foturne from Youtube
pcandtechauthority.com.au Mar 2015
book on how to turn your idea into a storming success on youtube
http://tinyurl.com/nb4sjsl
Below explains how YouTube channels make their money
1. Monetisation thru AdSense programme
2. Temptation tominimise the ad formats for new channels but YouTube has algorithms to reduce ads if viewers click them off.
Different formats
1. Standard In-stream - non-skippable format. must watch advert in full before video will play. 70% play all way through. You are likely to make more money.
2. Trueview In-stream. Skippable after 5 seconds.
20-50% of viewers watch the whole ad. Your channel is paid if someone watches whole ad o 30 seconds of a longer ad.
3. Invideo Overlay
At bottom of video. Can be closed. Earn money on a cost-per-clic basis. Least valuable of all ad formats. Advertisers interested in people visiting their site will pay good money for per-click basis for some topics.
4. Display Units
show on the YouTube holding page not on video itself. Standard clickable banner ads.
Poor response from users. Little revenue.
5. Trueview In-display
companies make their own videos on YouTube. these link to other video content on YouTube.Generate good revenue.
6. Product placement
Good evenue for established channels. Prominent placement for a product in your video. Company that wants to place their product inyourchnnel. E.g. Jenna Marbles (13 million subscribers.Bella Beachwear swim wear in the video.
7. Tracking your earnings
YouTube Analytics. ---> Estimated Earnings report for content, channel and each individual video
8.Channel performance
3 blocks. Total estimated earnings; ad earnings and transaction earnings. Only first 2 will be applicable unless you supply rental content.
8. Estimated Earnings
Graph. daily, weekly, monthly
9. Big Earners
Top 10 best performing videos on your channel. Individual video or use search box to find more. Whole playlist performance. "Estimated monetised playbacks" tab is onlyestimated earnings. Goto downloadable earnings reports in the Reports Tab of YT Analytics e.g the Performance Reports section - previous month earnings.
10. Analytics
Full set of analytics, need to download the report. Performance of everything on your channel, individual kinds of ad available to you. Filter your earnings toknow whether your revenue comes from YT viewers or embedded content elsewhere o the web.
The reports are a goldmine of info for larger channels. For you, estimated earnings best place to go.
FOUR WAYS TO KEEP YOUR AUDIENCE WATCHING
1. Use playlists
Imagine you curate a set of videos. When you put one video in the playlist, imagine yourself as a viewer. What would you be interested in the next video?
2. Keep viewers in suspense
Not only compelling content but give verbal prompts e.g. "later in the programme, we tell you how?" "Find out what happens after the break"
3. Programme your content
Create a regular schedule. Let people know in advance certain things at certain times.Build expectations. Think of your contents as episodes rather than one-offs. "The box-set effect" where viewers watch one video to the next.
4. Link with annotations
Added after uploaded he video. Used to link to any poiint in the vieo, back to your website or - most importanly - to anyother video or playlist on YT.
book on how to turn your idea into a storming success on youtube
http://tinyurl.com/nb4sjsl
Below explains how YouTube channels make their money
1. Monetisation thru AdSense programme
2. Temptation tominimise the ad formats for new channels but YouTube has algorithms to reduce ads if viewers click them off.
Different formats
1. Standard In-stream - non-skippable format. must watch advert in full before video will play. 70% play all way through. You are likely to make more money.
2. Trueview In-stream. Skippable after 5 seconds.
20-50% of viewers watch the whole ad. Your channel is paid if someone watches whole ad o 30 seconds of a longer ad.
3. Invideo Overlay
At bottom of video. Can be closed. Earn money on a cost-per-clic basis. Least valuable of all ad formats. Advertisers interested in people visiting their site will pay good money for per-click basis for some topics.
4. Display Units
show on the YouTube holding page not on video itself. Standard clickable banner ads.
Poor response from users. Little revenue.
5. Trueview In-display
companies make their own videos on YouTube. these link to other video content on YouTube.Generate good revenue.
6. Product placement
Good evenue for established channels. Prominent placement for a product in your video. Company that wants to place their product inyourchnnel. E.g. Jenna Marbles (13 million subscribers.Bella Beachwear swim wear in the video.
7. Tracking your earnings
YouTube Analytics. ---> Estimated Earnings report for content, channel and each individual video
8.Channel performance
3 blocks. Total estimated earnings; ad earnings and transaction earnings. Only first 2 will be applicable unless you supply rental content.
8. Estimated Earnings
Graph. daily, weekly, monthly
9. Big Earners
Top 10 best performing videos on your channel. Individual video or use search box to find more. Whole playlist performance. "Estimated monetised playbacks" tab is onlyestimated earnings. Goto downloadable earnings reports in the Reports Tab of YT Analytics e.g the Performance Reports section - previous month earnings.
10. Analytics
Full set of analytics, need to download the report. Performance of everything on your channel, individual kinds of ad available to you. Filter your earnings toknow whether your revenue comes from YT viewers or embedded content elsewhere o the web.
The reports are a goldmine of info for larger channels. For you, estimated earnings best place to go.
FOUR WAYS TO KEEP YOUR AUDIENCE WATCHING
1. Use playlists
Imagine you curate a set of videos. When you put one video in the playlist, imagine yourself as a viewer. What would you be interested in the next video?
2. Keep viewers in suspense
Not only compelling content but give verbal prompts e.g. "later in the programme, we tell you how?" "Find out what happens after the break"
3. Programme your content
Create a regular schedule. Let people know in advance certain things at certain times.Build expectations. Think of your contents as episodes rather than one-offs. "The box-set effect" where viewers watch one video to the next.
4. Link with annotations
Added after uploaded he video. Used to link to any poiint in the vieo, back to your website or - most importanly - to anyother video or playlist on YT.
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