E-commerce files

Dec 2, 2015

 

 

1.  Please set  up my e-commerce TEMPLATE, adopting similar structure as shown below. This was taken from
  http://www.ipswitch.com/   ---> "BUY NOW"

 



2.  For example, the template has on the left, an image. In this example, it is "IPSWITCH..FILE TRANSFER  WS-FTP 12". In my case, it will be "BRAVECTO 4-10 KG" as given to you in an earlier email. 

 

 

 

 

3. Then, the actual process of e-commerce. In my case, there will be PAYPAL payments as well as credit card payments.

 

3.1  For PAYPAL PAYMENTS, please get the link from;

http://www.toapayohvets.com/sinpets/other_matters_toapayohvets_Singapore.htm

 

 

 

 



4. In conclusion, please provide me the template page for 2,000 products or services, so that I can upload my product and services when I am ready. 

5. Please let me know if you have further queries. Thank you very much.

How to treat very smelly ears in a labradoodle - educational video

This 5-month-old labradoodle has hairy and infected ear canals. Ear hair plucking and cleaning of the ears must be done weekly by the owner or groomer. However, the puppy objected to ear cleaning and hair plucking by the groomer. The inside of the ears become ulcerated and infected, leading to very smelly ears. The owner sought veterinary treatment at Toa Payoh Vets Singapore.

There are 3 methods of treatment depending on the professional judgment of vets consulted.
METHOD 1. MEDICATED EAR DROPS. One inexpensive method by many vets is to prescribe medicated ear drops and the owner applies the drops at home regularly. I find this method, in this case of very smelly hairy ears, ineffective.
METHOD 2. EAR IRRIGATION.  In Toa Payoh Vets, in such cases, the ear canals are irrigated to flush out the blood clots, bacteria and debri, after ear hair plucking.
This dog is sedated for this process. There is always the anaesthestic risk which deter many owners from accepting the second method. In healthy puppies and dogs, the risk is very low, but many owners do not want anaesthesia. So, the otitis externa get worse and become chronic.
METHOD 3.  EAR SURGERY. A lateral ear canal resection surgery which opens up the vertical ear canal by removing the side wall. After surgery, the ear is well ventilated and able to drain any water owing to bathing of the dog. This leads to no more head shaking and smelly ears and no need to go for the dreaded (by the dog) painful ear hair plucking every 2-3 months by the groomer. 


In this dog, the owner prefers METHOD 2. She maintains the ears and 7 months since the ear irrigation, as at Nov 25, 2015, I have not seen the dog again. 


VIDEO
https://www.youtube.com/edit?o=U&video_id=iZkYG4FtMQc

How to run your business for free in the cloud.

PC Tech & Authority Issue 205  Dec 2014

WHY THE CLOUD?
DOCUMENTS, SPREADSHEETS AND PRESENTATIONS

GOOGLE DRIVE best option for free business use.  A combination of Microsoft's OneDrive and Office Online may be alternative to store files in the cloud only. 15G free

WEBSITE DEVELOPMENT - WordPress has the best content-management system if you create your own website

FREE IMAGES AND HOW TO EDIT THEM - Canva is a free tool for creating superb graphics for use in social media campaigns

1. Decide whether just use cloud for document sharing only.
2. Sign up with cloud provider.
3. Organise your documents. If more than 15GB, spread files among trusted staff member. Customer data may not want to store in the cloud.
4.  15G/user. Share folders.

5. Get backed up on your old PC. Set up a routine to bacfk up contents of desktop folder daily
.
Train staff. Search for "Google Drive tutorial" on YouTube.
.

How to organise your work and life - online to-do lists and apps

Oct 31, 2015

PC Tech & Authority Issue 205 Dec 2014

Online to-do lists advantages:
1. Being searchable. - keywords, people's names
2. Gives you structure.  Allow you to set priorities and deadlines to tasks. What's important and what m b done immediately, done next month, no fixed dealine, isn't important and m b crossed off
3. All have iOS and Android apps. Todoist has Windows 8 app
4. Tie in with google or facebook, no need to remember another password.


TOP 5 ONLINE TO-DO LISTS

1. TODOIST  ease of use and advanced features. Press Q to add new task. many keyboard shortcuts. US$31/year for Premium feature if you click too  many buttons reasonable. Windows 8 app for offline usage.

2. TOODLEDO  choice as it has big support community. Author of article uses this app.


3. REMEMBER THE MILK  dated interface large user base
4. ANY.DO.  Simple to use
5. WUNDERLIST   simple task manager that looks great too. Need to drag task to folders not drop down menus.

HOW TO BECOME ORGANISED
1. Set up an account
2. Capture all nagging tasks you have to do on pieces of paper. Go thru email, daybook, diary, voicemail, projects and associate tasks. At least one hour to do this.
3.  Group together PROJECTS from pieces of paper. 
4. Type in those tasks.
5. Don't put in false deadlines if there is none. Toodldo is good as it leaves this to the author.

In this way, you have A STRUCTURE OR ORDER OF projects you're are working on, no. of tasks associated with each one, good ideas of deadlines approaching

EMAIL is communication, NOT a to-do list.
Avoid reading email twice or more. Paralle to this task, clear your inbox. Create a folder "zArchive" and move all your existing inbox and subfolders there. "zArchive" forces folder to sit at bottom of your list.

Now create 4 folders; ACTION, WAITING, PERSONAL, WORK
Also ORGANISATIONS YOU WORK WITH.

1. If you can respond to an email in 2 minutes, do so.
2. Delete emails unless it contains valuable reference info
3. If it requires more time than 2 minutes, move it to ACTION folder for reference or turn it into an action on your online to-do list.
4. The key is to avoid looking at emails twice unless necessary.

BACK TO PAPER IF YOU LIKE
Now you have a clear inbox, a list of projects you are working on, an idea of the most important tasks to complete, you must set up all your devices (mobile, tablets etc) to synchronise, so that you can add tasks - mark them as completed - wherever you are.

Author creates a DAILY lists each morning from the "master" list on Toodledo, based on most urgent tasks he has been avoiding. Cross out the tasks done at the end of the day.

There will be good and bad days or weeks. You can always reset the process and start fresh.

How to make your foturne from Youtube

pcandtechauthority.com.au  Mar 2015

book on how to turn your idea into a storming success on youtube
http://tinyurl.com/nb4sjsl

Below explains how YouTube channels make their money


1. Monetisation thru AdSense programme
2. Temptation tominimise the ad formats for new channels but YouTube has algorithms to reduce ads if viewers click them off.

Different formats
1. Standard In-stream - non-skippable format. must watch advert in full before video will play. 70% play all way through. You are likely to make more money.


2. Trueview In-stream.  Skippable after 5 seconds.
20-50% of viewers watch the whole ad. Your channel is paid if someone watches whole ad o 30 seconds of a longer ad.

3. Invideo Overlay
At bottom of video. Can be closed. Earn money on a cost-per-clic basis. Least valuable of all ad formats. Advertisers interested in people visiting their site will pay good money for per-click basis for some topics.



4. Display Units




show on the YouTube holding page not on video itself. Standard clickable banner ads.
Poor response from users. Little revenue.

5. Trueview In-display
companies make their own videos on YouTube. these link to other video content on YouTube.Generate good revenue.



6. Product placement
Good evenue for established channels. Prominent placement for a product in your video. Company that wants to place their product inyourchnnel. E.g. Jenna Marbles (13 million subscribers.Bella Beachwear swim wear in the video.




7. Tracking your earnings



YouTube Analytics. ---> Estimated Earnings report for content, channel and each individual video

 
8.Channel performance


3 blocks.  Total estimated earnings; ad earnings and transaction earnings. Only first 2 will be applicable unless you supply rental content.


8. Estimated Earnings

Graph. daily, weekly, monthly


9. Big Earners
Top 10 best performing videos on your channel. Individual video or use search box to find more. Whole playlist performance.  "Estimated monetised playbacks" tab is onlyestimated earnings. Goto downloadable earnings reports in the Reports Tab of YT Analytics e.g the Performance Reports section - previous month earnings.

 

10. Analytics

Full set of analytics, need to download the report.  Performance of everything on your channel, individual kinds of ad available to you. Filter your earnings toknow whether your revenue comes from YT viewers or embedded content elsewhere o the web.

The reports are a goldmine of info for larger channels. For you, estimated earnings best place to go.

FOUR WAYS TO KEEP YOUR AUDIENCE WATCHING
1. Use playlists
Imagine you curate a set of videos. When you put one video in the playlist, imagine yourself as a viewer. What would you be interested in the next video? 


2. Keep viewers in suspense


Not only compelling content but give verbal prompts e.g. "later in the programme, we tell you how?" "Find out what happens after the break"

3. Programme your content
Create a regular schedule. Let people know in advance certain things at certain times.Build expectations. Think of your contents as episodes rather than one-offs. "The box-set effect" where viewers watch one video to the next. 

4. Link with annotations
Added after uploaded he video. Used to link to any poiint in the vieo, back to your website or - most importanly - to anyother video or playlist on YT.

How to write crime fiction - Sue Grafton

Sep 21, 2015

Tips from Sue Grafton

1. She keeps a journal which has all the ideas and rantings for the book.
2. After a 5-mile walk and breakfast, shower, email, facebook.  Keeps a journal for each novel - about writing of the book to herself. e.g. in W,  660 double spread pages for the book.  1268 single-spaced page journal.


Every sentence is edited before the end of the chapter so that she does not need to do it. She writes every sentence over and over till it is right. If tone or pace is off, goes back to do again. No rough draft as she has fixed it in early chapter. Very slow process. Takes a year to write a novel. Incapable of doing rough draft or work in team. Write everyday. Gives meaning to her life. Now 75 years at X.

Folly to assign meaning to every chance event or synchronicity - odd things happen. Use it as a launching pad ie. lead with it.

e.g. in W,  dead unscrupulous private investigate and dead homeless man.   

3. Mystery noval (Crime fiction) is 3 categories
amateur sleuth, the police procedure, the private eye (Raymond Chandler, Dashell Hammett, Marsha McDonnell).

4. Essentials in writing a mystery novel
 How to structure a story
 How to write a dialogue
 How to get into and out of a scene
 How to do action.
Use enough details to bring a scene to life.
Reader v writer contest.  Reader figures out what happens. Write - magic. Why do we kill each other. What makes people cross the line?  No gore.

Focus on writing, not be distracted. volunteer work etc.
Quit worrying about doing I right. Writing is like play..
Shadow is intuition. unconscious. a bad person. Ego is the good person.

Everybody is in confessional mode nowadays.

Keeps an elaborate chart of what  she's done andwhere  she's been.  

5. Do not repeat stories in a series.
6. Function dictates form.
7. Multiple points of views must be balanced with POV of protagonist.

8. Create suspense. Readers more interested in who will win or get away with the crime, not who does it.

9. Too many characters will not work.  e.g. 14 characters in a TV series.
10. Too many storylines will  not work.   Use one.
  e.g. elderly abuse. 
11. Connect two storylines  e.g. elderly abuse and child abuse (paedophiles).  Same phenomenon as both are predators.

12.  Shadow side and Ego side.
Our impulse dictates life for the layman.

13. Better to do page count. 2pages a day. Page count in 20 minutes is good.

How to build an effective author website

Sep 18, 2015

Writer's Digest Feb 2015

long-term investment
LAYING THE GROUNDWORK
1. Buy a domain name.
2. Selecting a Host. Free hosting, fee-based hosting (self-hosting), managed or premium hosting. 
2.1  Free hosting. blogger or WorkPress.
Cannot fully customize site, limited functionality for e-commerce or monetization (advert, paywall areas, membership), not getting in-depth analytics about visitors      

Recommend WordPress as it allows a seamless transfer to a self-hosted WordPress site if needed.

2.2 Fee-based hosting (self-hosting).
best for established authors to monetize the site.
advantages - fully customize site design - fonts etc important for long-term author branding.
- website traffic and what marketing efforts are working
- freedom to add functions to earn money from your site (advert, ecommerce, membership, paywall areas.
-effective integration of email newsletter sign-up tools.

eg. hosting providers, Bluehost, HostGator, DreamHost  - one-click installation of WordPress and 24/7 support  $4-$7/month.
Free 10-min tutorial how to set up a self-hosted WordPress site,  http://bit.ly/WDselfhost.
responsible for your own site security, back up your site, site goes down.

2.3 Managed or premium hosting. up to $30/month for site security, regular backups, superior support. One most popular solution for WordPress sites is WP Engine. |Hier someone to help yo properly set up your site.
web designers or a web programmer. $500-1000 for a basic setup and A$3000 or more

BUILDING THE SITE
Should visitors buy your latest book? sign up for your email newsletter, follow you on facebook?

1. Choosing a WordPress Theme. WordPress is a free, open-source content management systems powers more than 20% of the world's website. Blogging as well as full-fledged website e.g. new York Times has customized version. Hire a designer. think long term. Most themes are free, can buy a premium theme with better support and forums, updates and customization options.

2. 7 essential website elements

2.1 Author name or brand     e.g. CJ Lyons "Thrillers with Heart"
2.2 email newsletter signup e.g MailChimp automate the process for you
2.3 About or bio page - professional author photo
2.4 Information about your books articles or products and links
2.5 social media icons or badges
2.6 Social proof - positive testimonials, media coverage, good review, significant following e.g. Twitter.
2.7 straightforward menu or navigation.  <5-7 menu items.

3. Maximizing your site
3.1 If actively blogging, have calls to action since many visitors will not go to your home page
3.2 not active change  default setting of most word press themes as blog posts front and centre on your home page. Settings to designate a different home (front) page. Or no blog page (SELECT to nullify it on Reading Settings.
3.3 install site analytics tool. Google anaylytics.
3.4 20-30% of site traffic from mobile or tablet devices. Double check though Wordpress is mobile friendly.

Free and easy ways to get a website up

About.me   free splash-page service
e.g about.me/janefriedman  (author of this webpage)
RebelMouse.com

contently.com/journalists